1Sawhney M. Going beyond the Product [J]. The Service-dominant Logic of Marketing: Dialogue,Debate and Directions, 2006: 365-380.
2Lusch R F, Vargo S L, O'Brien M. Competing through Service:Insights from Service-dominant Logic [J]. Journal of Retailing, 2007,83 (01 ) : 5 - 18.
3Wise R, Baumgartner P. Go Downstream:the New Profit Imperative in Manufacturing[J ]. Harvard business review, 1999,77 (05) : 133-141.
4Bowen D E, Siehl C, Schneider B. A Framework for Analyzing Customer Service Orientations in Manufacturing[J]. Academy of Management Review, 1989,14(01 ) :75-95.
5Neely A. Exploring the Financial Consequences of the Servitization of Manufacturing [ J ]. Operations Management Research, 2008,1(02): 103-118.
6Sawhney M, Balasubramanian S, Krishnan V V. Creating Growth with Services[J]. MIT Sloan Management Review,2003,45 (02):34-44.
7Fang E, Palmatier R W, Steenkamp J B E M. Effect of Service Transition Strategies on Firm Value[J]. Journal of Marketing, 2008,72(05 ) : 1-14.
8Claude Jr R M, Home D A. Restructuring towards a Service Orientation:the Strategic Challenges[J]. International Journal of Service Industry Management, 1992,3 (01 ) : 25-38.
9Kotler P. Marketing Management[ M ]. 1 lth edn. New York : Pearson Education, 2003.
10Vandermerwe S, Rada J. Servitization of Business:Adding Value by Adding Services [J ]. European Management Journal, 1989,6(04) : 314-324.