原生艺术在包装设计中的应用研究

Research on The Application of Art Brut in Packaging Design

原生艺术是原始的、直率的,自法国艺术家杜布菲(Jean Dubuffet)提出后就一直是视觉艺术家们研究的一个方向。本文从原生艺术的概念与形式、包装设计的由来及理念切入,以儿童画和民间艺术为例,研究原生艺术在包装设计中的应用价值。

Art Brut is primitive and explicit,it has become an important research direction for visual artists since the French artist Jean Dubuffet proposed.This paper starts from the concept and form and the origin and concept of packaging design of Art Brut,and studies the application of Art Brut in packaging design.Taking children’s paintings and folk art as examples,the application value of Art Brut in packaging design is researched.