俄罗斯测井市场现状与石油装备营销的对策与建议

The Current Situation of Russian Logging Market and the Countermeasures and Suggestions for the Marketing of Petroleum Equipment

面对国际油价持续低迷,市场竞争更加激烈的经营形势,以及业务发展融合、产业结构调整、多元文化共存等诸多问题,石油装备制造企业一度陷入困境,寻求可持续发展之路一直是中国石油装备制造企业在探索的事。为了探索国际市场营销新模式,开拓测井石油装备销售的新局面,论文结合赴俄罗斯考察与演示经验,对俄罗斯测井市场现状进行分析,提出针对俄罗斯市场营销的对策与建议。

Facing with the continuous downturn in international oil prices,themore competitivemarket competition,andmanyproblems,such as the integration of business development,the adjustment of the industrial structure,the coexistence of multiculturalism and so on,the oil equipmentmanufacturing enterprises have been in trouble for a time.Seeking the way of sustainable development is always amatter for China's petroleumequipmentmanufacturing enterprises to explore.In order to explore anewmode of internationalmarketingand develop a newsituation of oil logging equipment sales,combined with the the experience of inspection and demonstration in Russia,the current situation of Russian loggingmarket is analyzed,andsome countermeasuresand suggestionsareput forward for themarketinginRussia.