浅析旅游专业学生学习旅游心理学的重要性

Analysis on the Importance of Learning Tourism Psychology for the Students of Tourism Specialty

作为旅游行业来讲,了解和掌握旅游者及旅游从业人员的心理需求,让旅游者得到更为满意和周到的服务,增强旅游从业人员对于企业的归属感和认同感,提高旅游服务的质量和效率,研究和掌握旅游者的需要、动机、兴趣、个性特点,掌握旅游服务心理,为旅游者提供高效优质的服务,保证旅游业的健康、稳定的发展十分重要。因此,作为将来的旅游从业人员,旅游专业的学生学习旅游心理学对于发展旅游事业来说有着重要的意义。

For the tourist industry,the following factors are very important to ensure the healthy and stable development of tourism,such as understanding andmastering the psychological needs of tourists and tourism practitioners,letting tourists get more satisfactory and considerate service,improving the sense of belonging and identity of tourism practitioners to enterprises,improving the quality and efficiency of tourism services,studying and mastering the needs,motivations,interests and characteristics of tourists,mastering the psychology of tourism service,providing efficient and high quality services for tourists.Therefore,as future tourism practitioners,students of tourism specialty should study tourismpsychology,whichhasanimportant significance for thedevelopment of tourismindustry.