网络时代下数字音乐市场独家版权模式探析

Analysis on Exclusive Licensing of Digital Music in the Internet Age

随着近年来我国网络数字音乐市场的发展,音乐独家版权模式也应运而生。在现阶段,音乐独家版权模式在降低交易成本、打击盗版侵权、促进音乐市场发展等方面发挥了积极的作用;同时,也可能迅速推高行业集中度,挤压中小网络音乐服务商的生存空间,对市场竞争产生一定影响。未来,在发挥音乐独家版权模式积极作用的同时,应引导音乐产业许可方式多元化,并加大对网络数字音乐产业有关市场界定、竞争评估等问题的研究,为日后运用反垄断工具调整和规范网络数字音乐市场竞争秩序奠定良好的理论基础。

Along with the recent development of digital music industry in China,exclusive licensing of digital music has emerged and become popular.At current times,exclusive licensing is playing a positive role of lowering transaction costs,combating copyright infringement and piracy,and advancing the development of the industry;in the meantime,the model of exclusive licensing would also probably have impact on market competition by increasing market concentration and squeezing small and medium-sized digital music provider.In the future,while maximizing exclusive licensing’s positive impacts,we should also diversify approaches of digital music licensing,and strengthen research on market definition,competition assessment at technical level,laying a solid foundation for adjusting and regulating the market order of the digital music industry.