“新飞”商标保护的实践与启示

Practice and Enlightenment of “XINFEI” Trademark Protection

2017年10月30日,曾经的白色家电巨头新飞电器向法院申请破产重整。2018年5月18日,新飞重整第二次债权人会议表决通过了重整计划草案。2018年6月29日,新飞股权通过网络方式公开拍卖,康佳电器以4.55亿元竞买成功,迈出了新飞公司重整计划执行工作中的最关键一步。"新飞"商标作为中国驰名商标,其曾在家电领域创造出属于自己的辉煌,但终究未能逃出没落的命运。"新飞"商标的发展历程是我国许多商标发展状况的一个缩影,因此研究"新飞"商标的保护实践能够为其他企业的商标保护提供新的参考和借鉴。文章以"新飞"商标的现实困境为切入点,在梳理"新飞"商标保护状况及其保护不善原因的基础上,总结出完善企业商标保护机制的基本思路。

On October 30,2017,the former white goods giant Xinfei Electric applied to the court for bankruptcy and reorganization.As a well-known trademark in China,“XINFEI”has created its own glory in the field of home appliances.However,it failed to escape the fate of a decline.The development of the“XINFEI”trademark is a microcosm of the development of many trademarks in China.Therefore,carrying out a research on the protection practice of“XINFEI”trademark can provide new reference and experience for trademark protection of other companies.The article takes the reality dilemma of the“XINFEI”trademark as the starting point,and on the basis of combing the“XINFEI”trademark protection status and the reasons for its poor protection,then summarizing the basic ideas for perfecting the trademark protection mechanism for the company.