汽车营销技能大赛对职业教育课程改革与职业引领分析

Analysis on the Reform of Vocational Education Curriculum and Career Leadership in Automobile Marketing Skills Competition

高职院校侧重于人才技术技能的培养,相对本科院校而言,高职院校的学生理论知识基础薄弱,学习积极性较低,对理论知识的学习与理解存在一定的难度。高职院校汽车营销专业推进项目式教学方式,利用技能大赛检验学生的技术技能,具有较强的实践性和科学性。随着时代的变革,教育的内容与方式也在不断的完善,院校通过在技能创新的引领中,逐渐形成新思路,给教学体系建设带来新的内容,为职业院校的教学提供一个明确的教育方向,有效地推动了职业教育的课程改革与职业引领,让教学体系与当前社会人才需求更加紧密的衔接起来,提升学生的就业率,为企业的发展注入新鲜活力。

Focused on the cultivation of the talent skills in higher vocational colleges,relative to the undergraduate colleges,vocational college students'knowledge base is weak,low learning enthusiasm,the learning and understanding of theoretical knowledge has certain difficulty.The automobile marketing major of higher vocational colleges promotes the project-based teaching method and USES the skill competition to test students'learning status,which has strong practicality and scientific nature.As the change of The Times,education contents and methods have been perfect,colleges and universities by leading skills in innovation,gradually formed a new train of thought,to bring new content,teaching system construction as the teaching of vocational colleges provide a clear direction of education,effectively promote the vocational education curriculum reform and the professional leading,let the teaching system and the current social demand closer together.To improve the employment rate of students and inject fresh vitality into the development of enterprises.