真实项目任务驱动的《营销渠道管理》课程改革

Real project task driven "marketing channel management" course reform

《营销渠道管理》课程,是市场营销专业核心课程。本文分析目前《营销渠道管理》课堂教学存在的问题,提出在教学环节引入企业真实商业项目,驱动学生对渠道管理的职责、岗位要求和工作内容有一个全面的认识与了解。学生在教中学,在学中做,提高学生实践动手能力和适应未来职场的能力。

The course of marketing channel management is the core course of marketing major.This paper analyzes the existing problems in the current classroom teaching of marketing channel management,and puts forward that the introduction of real business projects in the teaching link will drive students to have a comprehensive understanding of the responsibilities,job requirements and work content of channel management.Students in the middle school,learning to do,to improve students practical skills and the ability to adapt to the future workplace.