商业性建筑景观动画艺术氛围的营造方案探究

Study on the creation scheme of commercial landscape animation artistic atmosphere

在建筑景观设计中,商业性建筑景观动画艺术是其衍生设计产品,也是现在建筑景观设计中重要的组成部分。商业性建筑景观动画艺术能够通过虚拟现实技术形象具体表达设计者的理念,从而能够对于项目方案进行审核分析,以减少后期设计方案的修改。在激烈的商业建筑投标市场中,如果能够利用建筑景观动画艺术制造强烈的视觉氛围,能够达到良好的视觉效果,使得项目从竞标中突围出来。但是现在商业性建筑景观动画普遍存在千篇一律的特点,本文根据实际商业性建筑景观动画艺术设计经验,对于其营造方案进行了仔细分析,并且提出了相对应的解决策略,希望相关景观动画艺术设计人员借鉴和参考。

In architecture landscape design,commercial animation art of architecture landscape is its derivative design product and an important part of architecture landscape design.Commercial animation art of architectural landscape can express the designer's idea through virtual reality technology image,so as to review and analyze the project plan and reduce the modification of the later design plan.In the fierce bidding market for commercial buildings,if we can make use of the animation art of architectural landscape to create a strong visual atmosphere,we can achieve a good visual effect and make the project break out of the bidding.However,the commercial landscape animation generally has the characteristics of sameness.Based on the practical experience of commercial landscape animation design,this paper makes a careful analysis of its construction plan and puts forward corresponding solutions,hoping that relevant landscape animation art designers can learn and refer to it.