突发事件中政府对网络谣言的辟谣策略研究——以太伏中学事件为例

Study on DenyingRumors Strategy in Unexpected Events—The Case of “Taifu Middle School”

[目的/意义]突发事件中往往伴随着一些网络谣言出现,如果不能有效辟谣制止谣言传播,网络谣言蔓延极可能导致事态扩大。但政府辟谣并非发布信息就能有效,需要制定合理的辟谣策略。[方法/过程]泸县太伏中学事件是一起较为典型因谣言传播而导致事态扩大的突发性事件,通过详细阐述突发事件中的谣言特点并分析了政府在此突发事件中辟谣得失,构建辟谣策略框架。[结果/结论]研究认为政府的辟谣策略包括辟谣主体策略、辟谣时机策略、辟谣渠道策略和辟谣内容策略等四个方面,并依据谣言传播和情景建立合理的策略组合。

[Purpose/Signification]Many online rumors spread in unexpected events.If these rumors cannot be effectively denied and prevented from spread,the unexpected events may get worse.But denying rumors cannot be simply done by releasing information,a reasonable strategy is always needed.[Method/Process]Taifu Middle School Event is a typical sudden event caused by the spread of rumors.We describe the characteristics of rumors in the event and analyze the effect of rumor-denying strategy adopted by government in the event.A framework of strategy for denying online rumors is constructed.[Result/Conclusion]The strategies for government to deny rumors suggested in this study includes 4 aspects of the rumor-denying subject,timing,channel and content,and all these strategies must be used in a combined way according to the online rumors爷spread and real-time situations.