我国滑雪休闲度假旅游发展研究

Research on the Development of Skiing Leisure Tourism in China

运用文献资料法、实地调查法等,分析我国滑雪度假旅游存在的问题,并针对问题提出发展策略。结论:滑雪休闲度假依托独特的地域性资源;滑雪休闲度假者以康体娱乐为目的;滑雪体验是度假旅游的核心产品;度假者要求高品质的配套设施及服务。存在的问题:先天不足的地缘劣势增加了度假成本;滑雪场存在安全隐患;度假产品缺乏特色;营销手段单一,宣传力度较弱。发展对策:滑雪休闲度假旅游采取集滑雪体验、度假旅游、赛事观赏、休闲娱乐、康复疗养为一体的发展模式,通过国际滑雪赛事带动滑雪度假设施的升级;建设一批丰富多样的康体度假产品;差别定价的营销策略;完善滑雪度假区的运动安全保障;创建四季度假旅游综合体。

By using the literature reviews,field survey and other research methods to describe the current situation of the Chinese skiing leisure vacation tour,the paper is focusing on ski resort in China to analysis the problems on the Chinese ski leisure vacation,and comes up with solutions to solve these problems.The conclusions are as follows:Ski leisure vacation relies on unique regional resources for the resort construction;People who take vacations are for the physical recreation;Skiing is the essential component of the skiing holiday tourism.Holidaymakers demand high-quality support facilities and services.The existing problems are listed below:Geographical disadvantages increases the cost on vacations.There are safety hazards in the ski resort;The products lack distinctive features;Single marketing approach and weak publicity efforts.Therefore,skiing leisure tourism products should be located in a development mode integrating with ski experience,vacation tourism,events viewing,leisure and recreation,rehabilitation and rehabilitation.The following countermeasures are proposed below:Promoting the upgrading of ski resort facilities through holding international skiing events;Building variety of recreational products;Marketing strategy for differential pricing;Perfecting the safety control of ski resort and renovating seasonal integration of holiday tourism.