武术国际传播的困境及对策

The Dilemmas and Countermeasures of Wushu International Communication

运用文献资料法等对武术国际传播进行研究。主要结论:武术国际传播存在着传播理念出现偏差、组织管理混乱、内部认同减弱等问题;面临跨文化障碍、媒体话语缺失等困境;国际传播过程中武术所蕴藏的价值理念和文化内涵遭遇了曲解和误读,其文化精髓无法得到有效传递。建议:转变理念,坚守民族文化立场;做好规划设计,加强组织管理;建立广泛的内部文化认同,形成文化自觉;增强媒体话语权,消除各种文化误识。

This paper indicates on the international communication of Wushu with literature reviews and other research methods.The main conclusions are as follows:The international communication of wushu has problems such as communication concept deviation,organization disorders,management confusion,and lack of internal identity,etc;Then,faced with difficulties such as cross-cultural barriers and inadequate media discourse power,etc;Besides,in the process of international communication of wushu,the value concept and cultural connotation of Wushu have been misinterpreted and misunderstood,the cultural essence cannot be effectively transmitted.The suggestions are as follows:Stick to the national culture position of Wushu;Doing well in planning for the strengthen in organization and management;Establish extensive internal cultural identity,and form cultural consciousness;Enhance the discourse power of media to remove all kinds of cultural misunderstandings.