以廉洁营销增强国企市场竞争优势的实践与思考

Practice and Thinking of Strengthening SOEs Market Competitive Advantage with Honest Marketing

在初步总结南京化学工业有限公司加强廉洁营销的案例与成效的基础上,对国有企业发挥廉洁优势转化为市场竞争优势进行了深入的分析与研究,提出了把握廉洁需求是前提,确保廉洁从业是关键,增进廉洁共识是根本,创造廉洁红利是目的的系统思考与廉洁营销策略。

Based on the summary of cases and achievements in strengthening honest marketing in Nanjing Chemical Industrial Corporation,the article makes thorough analysis and study on giving full play to the honest operation advantage in state-owned enterprises and transforming it into market competitive advantage,and puts forward systematic thinking and honest marketing strategy with grasping requirements for honesty as the premise,ensuring honest conduct as the key,enhancing consensus of honesty as the root,and creating bonus from honesty as the aim.