摘要
对基于RCS的MaaP商业模式定义、架构、应用场景、应用案例等加以阐述,对MaaP商业模式的特征和优势总结分析。阐述MaaP商业模式对于运营商布局RCS的机遇与挑战,在个人消息市场空间饱和,行业消息市场活跃并收入可观的形势下,MaaP为RCS带来新的生机同时,也面临着来自多方竞争者的威胁。对国内运营商MaaP进展情况陈述总结,最后提出对MaaP RCS的发展建议。
It describes the definition,architecture,application scenarios and application cases of MaaP based on RCS,summarizes and analyzes the characteristics and advantages of MaaP business model.It expounds the opportunities and challenges of MaaP business model for operators to lay out RCS,while the market for personal message is saturated,the market for industry message is active and brings considerable income,MaapP brings new vitality to RCS,at the same time,MaaP also faces the threat from multiple competitors.The MaaP progress of domestic operators is summerized.Finally some suggestions for the development of MaaP RCS are put forward.
作者
胡悦
吕光旭
符刚
Hu Yue;LüGuangxu;Fu Gang(China Unicom Network Technology Research Institute,Beijing 100048,China)
出处
《邮电设计技术》
2018年第9期6-10,共5页
Designing Techniques of Posts and Telecommunications
