3Henning-Thumu,et al.Electronic Word of Mouth via Con- sumer--opinion Platforms:What Motives Consumers to Articulation Themselves on the Intemet [J].Journal of Interactive Marketing, 2004,18 ( 1 ) :38-52.
4David Godes,Dina Mayzlin.Using Online Conversations to Study Word of Mouth Communication [J~.Marketing Science, 2004,23 (4):545-560.
5Gruen et al.eWOM:The Impact of Customer-to-customer Online Know-how Exchange on Customer Value and Loyalty [J ] Journal of Business Research,2006,59(4) :449--456.
6Cheung ct al.The Impact of Electronic Word-of-mouth:the Adoption of Online Opinions in Online Customer Communities [J ].Internet Research, 2008: (8)229-247.
7Mira Lee,Seounmi Youn [0].Electronic word of mouth(e- WOM):How eWOM Platforms Influence Consumer Product Judgment,International Journal of Advertising [J].2009,28 (3): 473 - 499.
8Chatterjee,Patrali.Online Reviews:Do Consumers Use Them [J], Advances in Consumer Research ,2001,28( 1 ):129-134.
9Mary C.Gilly,John L.Graham,a Dyadic Study of Interper- sonal Information Scarch[J].Journal of the Academy of Marketing Science, 1998,26(2):83-100.
10Bansal et al.Wodd-of-Mouth Processes within a Services Purchase Decision Context [J]journal of Service Research, 2000,3 (2):166-177.
