摘要
虚拟现实技术具有沉浸性、交互性、构想性等特点,其优化了大型体育赛事的传播效果。同时,其在大型体育赛事传播的影像制作、传播社交性、设备兼容性等方面存在问题。基于此,从传播技术、行业标准、人才培养等方面提出虚拟现实技术在大型体育赛事传播中应用的优化策略。
The immersive,interactive and constructive features in virtual reality technology greatly improved the communication effect of mega-sporting events.In the meanwhile it has the problems of video production,communication sociality and equipment compatibility.Hence the study put forward the strategies to optimize the practice of virtual reality technology in mega-sporting events from the perspectives of communication technology,industry criteria,talent training,etc.
作者
王相飞
周金钰
王真真
李进
崔琦瑶
WANG Xiangfei;ZHOU Jinyu;WANG Zhenzhen;LI Jin;CUI Qiyao(Journal House,Wuhan Physical Education Institute,Wuhan 430079,Hubei,China;Graduate School,Wuhan Physical Education Institute,Wuhan 430079,Hubei,China)
出处
《上海体育学院学报》
CSSCI
北大核心
2018年第5期61-65,71,共6页
Journal of Shanghai University of Sport
基金
国家社会科学基金资助项目(15BTY091)
武汉体育学院东湖学者计划资助项目
关键词
大型体育赛事
虚拟现实技术
赛事传播
沉浸式传播
网络传播
mega-sporting event
virtual reality technology
sporting events communication
immersion communication
internet communication
