螺旋式Fuzzy-Topsis算法下的众包供应链的新产品选择分析

Analysis of New Product Selection of Crowdsourcing Supply Chain Under Spiral Fuzzy-Topsis Algorithm

众包供应链作为一种以"互联网+创新"的新型供应链,正成为当今研究的热点。不同于传统企业内部开发设计新产品,众包供应链企业面对互联网特征的线上设计产品时,存在着网上设计参与者数量过多、消费者强调体验性和设计生产不熟悉等问题,故需从整个供应链角度来考察众包设计的新产品。本文构建众包平台上新产品选择指标,从供应链的角度以众包设计环节、生产制造环节、销售环节和消费者参与环节来进行分析,然后通过螺旋式Fuzzy-Topsis和Vikor对众包设计新产品建立评估模型,最后通过数值分析,将螺旋式Fuzzy-Topsis,Vikor和混合Topsis-Vikor 3种方法结果进行比较,发现混合螺旋式Fuzzy-Topsis和Vikor相互结合算法模型实用可靠,可减少评估误差。

As a new kind of supply chain with“Internet+innovation”,crowdsourcing supply chain is becoming a hot topic in today s research.Different from traditional enterprises to develop new products,when crowdsourcing supply chain enterprises face the Internet characteristics of online design products,there are many problems such as online mass design participants and consumers emphasis on experiential and design production.Therefore,we need to study the new products from the perspective of the whole supply chain.In this paper,how to choose the construction index of the new products from the crowdsourcing platform is analyzed from the perspective of supply chain,including the crowdsourcing design,manufacturing,sales and consumer participation.Then,by spiraling Fuzzy-Topsis and Vikor to choose new products for the crowdsourcing model.Finally,numerical analysis is conducted to compare the results among spiral Fuzzy-Topsis,Vikor and mixed topsis-vikor three methods.It is found that the spiral Fuzzy-Topsis can more efficiently reduce the error of evaluation than the others.