论互联网时代省域旅游品牌的影响力

On the Influence of Provincial Tourism Brands in the “Internet+” Era

网络技术的发展催生了信息传播范式的转变,进而导致品牌影响力构建模式的革新。本文深入分析省域旅游品牌影响力构建基础和品牌网络传播范式转向,提出综合运用整合思维、口碑思维、粉丝思维、体验思维和数据思维来构建省域旅游品牌的影响力。

With the advent of the industrial Internet era,the Internet has become a public infrastructure for national economic and social development.The development of network technology has spawned the transformation of information communication paradigm,which then leads to the innovation of brand influence construction mode.Based on the deep analysis of the influence construction of provincial tourism brand and the shift of brand network communication paradigm,this paper constructs the provincial tourism brand’s influence by using the Internet concepts such as integrated thinking,word-of-mouth thinking,fan thinking,experience thinking and data thinking,in order to provide reference for enhancing regional tourism brand awareness and competitiveness.