规范内化下学术社区知识贡献仿真

The Simulation of Knowledge Contribution Behaviors Among the Academic Virtual Community Users Based on Internalization of Norms

[目的/意义]外部奖惩缺位时,学术社区成员自觉进行知识贡献行为有待研究。[方法/过程]通过建立复制者动态方程,解释了在有限理性的学术虚拟社区知识贡献活动中,规范内化者和投机者的演化博弈,并将其纳入Net Logo平台中进行计算机仿真,模拟了更贴合学术虚拟社区现实的规范内化演化。[结果/结论]结果显示,社区知识积累、组织规模和认知成本均为社区成员放弃理性计算,选择自觉遵守规范,主动贡献知识的利他行为的影响因素,并据此对学术虚拟社区规范化管理提出建议。

[Purpose/Significance]The behaviors of academic virtual community numbers consciously contributing their knowledge when external incentives absent deserve our exploration and study.[Method/Process]Using the replicator dynamic model,the paper explained the altruistic behaviors in virtual communities from the perspective of bounded rationality.This paper also simulated the evolution of altruistic behaviors driven by the internalization of virtual community norm by agent-based modeling with NetLogo.[Result/Conclusion]Results showed that community knowledge accumulation,scale of organization and the costs of rational calculation were the main factors that influenced users to behave altruistic whether the external incentives exist.According to the conclusion,the paper offered suggestion on virtual community management.