公平感知调节下联盟社会资本对企业联盟绩效的影响

Influence of Alliance Social Capital on Corporate Alliance Performance under Moderation of Perceived Fairness

基于社会资本理论,构建了以公平感知为调节变量、以知识共享为中介变量的联盟社会资本与联盟绩效两者间关系的理论框架。通过搜集中国6个区域368家联盟企业的数据对该理论框架进行了实证检验。研究结果表明:联盟社会资本的联盟结构资本、联盟关系资本和联盟认知资本对企业联盟绩效有正向影响,其中知识共享起部分中介作用;公平感知增强了联盟关系资本和联盟认知资本对知识共享的正向调节作用。

Based on the theory of social capital,this paper constructs a theoretical framework of the relationship between alliance social capital and corporate alliance performance,in which it takes equity perception as a moderator variable and knowledge sharing as an intermediary variable.Using the data collected from 368 consortium enterprises in 6 regions of China,it tests empirically the theoretical framework.The results show as follows:alliance social capital is correlated positively with corporate alliance performance;knowledge sharing plays the intermediary role partly;perceived fairness enhances the positive effect of alliance relationship capital on knowledge sharing,and fair perception enhances the positive effect of alliance cognitive capital on knowledge sharing.