摘要
目前,中国经济发展态势向好,中产阶层人数增长迅速,为轻奢皮具品牌提供了广阔的消费市场与发展空间。综述了轻奢皮具品牌的起源、品牌营销、定位及其目前的发展和设计现状,并对现有文献研究现状资料进行了归类总结,对轻奢皮具品牌的发展和研究有一定的参考。
At present,the economy in China has a good momentum for growth,and the number of the middle class is growing rapidly,providing a vast consumer market and space for development of affordable luxury.The article summarizes the origin of the affordable luxury brand and its current development and design status,which also includes the market positioning,and the data were classified and summarized for the future development and research of luxury brands to provide reference and reference.
作者
刘梦媛
姚云鹤
杨璐铭
Liu Mengyuan;Yao Yunhe;Yang Luming(Key Laboratory of Leather Chemistry and Engineering of Ministry of Education,Sichuan University,Chengdu 610065,China;;National Engineering Laboratory for Clean Technology of Leather Manufacture,Sichuan University,Chengdu 610065,China;Biomass and Leather Engineering Department,Sichuan University,Chengdu,610065,China)
出处
《皮革科学与工程》
CAS
北大核心
2018年第5期31-35,62,共6页
Leather Science and Engineering
关键词
轻奢
皮具
品牌
设计
营销
定位
affordable luxury
leather
brand
design
marketing
positioning
