基于自媒体平台的大学生创业教育研究——以“话食科普”饮食健康类自媒体平台为例

The Entrepreneurship Education of Undergraduates Based on Self-media Platform——Taking “Food Science Popularization” Diet Health Self-media Platform as an Example

随着"大众创业,万众创新"创业理念的日益深入人心,以及互联网技术的高速发展,吸引了越来越多的大学生进行自媒体创业。通过分析自媒体创业的发展前景,以某农业大学食品学院学生的"话食科普"自媒体创业发展经历为例,提出广大大学生自媒体创业的普遍问题和相应对策,为青年大学生自媒体创业提供范本。

With the concept of“Mass entrepreneurship,all-in-public innovation”become increasingly popular,and the rapid development of Internet technology,more and more college students have been attracted to start their own businesses.This paper analyzes the development prospects of self-media entrepreneurship,and puts forward the general situation and countermeasures of college students self-media entrepreneurship based on the experience of media science popularization of students from a college of food industry in a university.This also provides a reference model for young college students to start their own business from the media.