消费者评论自由权在电子商务中的司法保障——来自美国消费者评论自由法的启示

The Protection of Consumer's Freedom of Comment Right in Electronic Commerce:Enlightenment from the CRFA

随着电子商务的快速发展,网络评论重要性凸显,消费者的评论是对电子商务市场更加具体的监督。但是,网络评论质量良莠不齐、真伪难定,难以通过相关评论获取足够的真实信息;我国现行法律规定难以应对电子商务交易虚拟性的特点,无法保障买卖双方间的信息对称。如不积极采取措施保护消费者的评论自由,经营者间"刷单行为"等竞争手段只会更加恶劣,最终破坏市场秩序、损害消费者的利益。针对我国现状,借鉴美国经验,有必要法律确定消费者"评论自由权"、明确评论的范围及尺度、鼓励行业自律监管,以保障消费者的评论自由。

With the rapid development of e-commerce,the importance of online commentary is highlighted,consumer reviews are more specific oversight of the e-commerce market.However,the quality of online reviews is uneven,and au-thenticity is difficult to determine,so it is difficult for consumers to obtain sufficient real information through relevant comments;the current laws in China hardly cope with the virtual characteristics of online transaction and guarantee the symmetry of information between buyers and sellers.Without actively taking measures to protect consumers′freedom of comment,the consumers are not only harmed,but the competition between operators through“single acts of brushing”will also be worse,which will ultimately damage the market order.For the current situation in China,it is necessary for us to define consumers′right of freedom of comment,define the scope and scale of comment,and encourage industry self-regulation so as to guarantee consumers′freedom of comment by drawing lessons from the experience of the CRFA.