我国健身休闲产业的供需矛盾及破解路径

The Supply and Demand Contradiction and Solution on China's Fitness Industry

运用文献资料法等,对我国健身休闲产业供需矛盾及破解路径进行研究。认为主要矛盾有:健身休闲需求升级与产品和服务供给错配的矛盾,健身需求多元化与健身休闲专业人才供给不足的矛盾,日益增长的健身休闲需求与硬件供给乏力的矛盾。建议:加快构建具有民族特色的健身休闲产业体系,积极发挥健身休闲产业政策环境效应,加快转变人们健身休闲消费观念。

Using literature reviews and other research method,this paper analyzes the contradiction on supply-demand and its way to solve on fitness industry.The main contradiction between the rising demands and insufficient supplies can be summarized as follows:The demand is rising while the supply is somehow unbalanced in China's fitness and leisure industry.The suggestions can be listed as follows:Accelerate establishment on the fitness leisure industry system;Take advantages of fitness leisure industry;Turn out the thoughts on people's consumptions towards fitness.