新时代大学生融合阅读行为研究——以上海大学生为例

A Study on the Integrated Reading Behavior of College Students in the New Era:Taking Shanghai College Students as an Example

阅读是人类认知的基本途径,是实现人的全面发展和终身学习的根本途径。在媒介融合不断向纵深发展的趋势下,大学生的融合阅读特点也日益凸显。课题组通过问卷调查法,在上海高校大学生中取样展开研究,从阅读来源、阅读媒介、数字阅读平台、阅读内容四个方面对新时代大学生的融合阅读行为展开分析。(1)阅读来源的融合:免费阅读与付费阅读;(2)阅读媒介的融合:多元阅读媒介大融合,手机媒介抢占先机;(3)数字阅读平台的融合:社交媒体平台是主流;(4)阅读内容的融合:休闲娱乐需求庞大,通识阅读有待提高。在此基础上,文章还对当前大学生融合阅读行为中存在的缺陷和不足进行了一定的反思:数字阅读行为比例过高,深阅读和浅阅读失衡明显;大学生的中华优秀传统文化阅读水平有待提升;大学生的跨学科阅读能力还有很大提升空间。

Reading is the basic way of human cognition,and it is the fundamental way to realize the allround development of human beings and lifelong learning.Under the trend of media convergence,the characteristics of College Students’integrated reading are increasingly prominent.Through the questionnaire survey,the research group studies the sampling of college students in Shanghai.It analyzes the integrated reading behavior of the students in the new era from four aspects of reading sources,reading media,digital reading platform and reading content.(1)Integration of reading sources:free reading and paid reading;(2)Integration of reading media:there is an integration of multiple reading media,and mobile media seize the opportunity;(3)Integration of digital reading platform:social media platform is the mainstream;(4)Integration of reading content:the demand for entertainment is huge,and general reading needs to be improved.On this basis,this article also makes some reflections on the shortcomings and deficiencies of current college students’integrated reading behavior:the proportion of digital reading behavior is too high,and the deep reading and shallow reading are out of balance;the reading standard of Chinese excellent traditional culture of college students needs to be improved;the interdisciplinary reading ability of college students still has much room for improvement.