认知负荷视角下社交媒体用户倦怠及消极使用行为研究——以微信为例

An Empirical Study on Social Media Users' Fatigue and Negative Behavior from the Perspective of Cognitive Load Theory:Taking WeChat for Example

基于认知负荷理论,针对信息过载、社交过载和服务过载背景下社交媒体用户的倦怠情绪和潜水、屏蔽、忽略、退出等消极行为,借鉴组织学、心理学、医学等领域对职业倦怠、疲劳研究成果,探究社交媒体倦怠的影响因素及其与不同消极使用行为的关系,以完善用户信息行为理论,为社交媒体的健康发展提供理论和实践指导。通过问卷调查法收集数据,对数据进行描述性统计分析、探索性因子分析、验证性因子分析、假设检验及模型适配度分析等,验证模型适用性及研究假设。研究发现:信息过载、社交过载、服务过载对用户倦怠情绪均有正向影响,倦怠情绪影响用户的潜水、屏蔽、忽略、退出等行为。

This study explores the influencing factors of social media users’fatigue and its relationship with different negative behavior from the perspective of cognitive load theory,by consulting the research results of job burnout and fatigue in the fields of organization,psychology and medicine.It collects data through questionnaires and use SPSS 22 and AMOS 24 for data descriptive statistical analysis,exploratory factor analysis,confirmatory factor analysis,hypothesis testing and model fit analysis.The applicability of the model and the assumptions of the research are validated.Information overload,social overload and service overload have significant positive effect on social media fatigue.Social media fatigue has a further impact on users’negative behaviors,while different intensity and sources of fatigue caused different degrees of passive behaviors.The findings will enrich the related user behavior theories and provide guidance for promoting the healthy development of social media.