新媒体背景下的高校思想政治教育话语转换探讨

Discussion on the Discourse Conversion of Ideological and Political Education in Universities under the Background of New Media

针对当前新媒体交互式的信息传播模式颠覆了传统单向式的点对面传播以及突破了传统话语格局这一现状,在介绍新媒体对高校思想政治教育话语转换的影响的基础上,剖析新媒体背景下高校思想政治教育话语转换面临的问题,并提出新媒体背景下高校思想政治教育话语转换的路径。

In view of the present situation that the interactive information dissemination mode of new media overturns the traditional monomial propaganda of point to area,and breakthroughs the traditional discourse pattern,in order to realize the discourse conversion of ideological and political education in universities successfully,the article firstly introduces the influence of new media on the discourse conversion of ideological and political education in universities,and then deeply analyzes the problems that discourse conversion of ideological and political education in universities are facing in the background of new media,and finally put forward the new approach to the discourse conversion of ideological and political education in universities under the background of new media.