基于互联网+舆情直逼模式的高校舆情导控探究

Research on University Public Opinion Guidance and Control based on Internet Plus Age

互联网+时代,高校的教育环境发生深刻变化,与互联网对高校舆情管理的要求相比,高校网络舆情管理的形势越来越严峻。以往高校舆情回应需要自下而上的"倒逼",舆情危机时有发生。要使积极主动的舆情回应成为制度化常态,唯有建立自上而下的制度、规范。因此,必需探究互联网+时代的高校舆情生成条件和模式,分析高校舆情导控工作中的问题,以探求基于互联网+舆情直逼模式的高校舆情导控策略。

College education environment has undergone profound changes,management and Internet of university public opinion requirements,in the management of the network public opinion situation more and more serious.In the past,the response to public opinion in Colleges and universities needs to be"forced"from the bottom to the top,and the public opinion crisis occurred.In order to make the active and active public opinion respond to the normalization of the system,it is only to establish a top-down system and a standard.This paper first explores the university public opinion generation mode and conditions of Internet plus age,and then analyzes the public opinion guidance and control problem in the work,on the basis of this,put forward to the public opinion of university public opinion Internet plus mode control strategy based on.