场景传播在高校思政教育中的价值运用探赜

Probing Application of Context Transmission in College Ideological and Political Education

传统思政教育的传播方式已经较难适应新时代发展的形势与要求,将新媒体传播的一些方法、技巧和手段运用到高校思政教育工作中去,可以提高思政教育的效能和水平。场景传播作为新媒体传播方式的一种,具有在高校思政教育传播中运用的可行性和可资借鉴的价值与意义。研习和采借场景传播的需向性、叙事性、连接性、沉浸性和精准性,通过思政教育传播的价值彰显、场景叙事、大数据分析、沉浸式氛围构建及精准化施策,可以增强思政教育的针对性和实效性。

The traditional mode of transmission of ideological education has become difficult in adapting to the new situation and requirements of the new era.Some methods,techniques,and means of disseminating in the field of new media can be applied to the work of college ideological and political education so as to improve the efficiency and the level of education.As a kind of new media communication mode,context transmission has the value and significance to be used in the dissemination of college ideological and political education.The pertinence and effectiveness of ideological and political education can be enhanced by studying and borrowing the qualities of context transmission-necessity,narration,connectivity,immersion,and precision-into the value display,scene narration,big data analysis,immersive atmosphere construction,and precision application of ideological and political education.