黑龙江冰雪文化传播的新媒体策略研究

The Research on New Media Strategy of Heilongjiang Ice and Snow Culture Communication

伴随着冰雪旅游的蓬勃发展,黑龙江的"冰天雪地"正在"披金带银"。适应时代、转变观念、应用新媒体手段是进行黑龙江冰雪文化传播的必由之路。本文立足新媒体时代特征,从黑龙江冰雪文化传播实践出发,总结经验,分析现状,探索能够有效提高黑龙江冰雪文化传播效果的新媒体策略。

With the vigorous development of ice and snow tourism,Heilongjiang's"ice and snow"is covered with"gold and silver".Adapting to the times,changing ideas and applying new media means are the only way to spread Heilongjiang ice and snow culture.This paper is based on the characteristics of the new media era,starting from the practice of Heilongjiang ice and snow culture communication,summing up experience,analyzing current situation,and exploring new media strategies that can effectively improve the communication effect of Heilongjiang ice and snow culture.