改革开放以来外资在我国发展的历史考察--以《人民日报》广告内容为研究视角

Historical Investigation of Foreign Capital Development in China since Reform and Opening-up——Taking Content of People's Daily Advertisement as Research Angle

外资是伴随着我国对外开放的不断深化而逐步进入我国的。《人民日报》作为中国第一大报,其广告承载着外资在我国发展的丰富内容。在对30多年来《人民日报》上刊登的各类商务广告进行抽样统计和分析鉴别的基础上,可以比较清晰地把握外资在进入我国的过程中所经历的开放初期的"试水心态"、"南方谈话"后的"抢滩登陆"、新世纪以来的品牌输出三个阶段。通过这种管中窥豹的方式,借以勾勒出外资在我国的发展轨迹,也为我国经济变迁的研究提供一个新的视角。

Foreign capital is gradually entering our country with the deepening of China’s opening up.People’s Daily as the mouthpiece of the party and the state,the advertisement carries rich content of China’s economic transition since the reform and opening up.Since the reform and opening up,foreign investment in China has experienced the three stages of“bud growth-mature”.On the basis of business advertising sampling statistics and analysis of the differential in People’s Daily for 30 years,the process of foreign capital development in China was described,which can provide a new starting point for the research on the changes of the economic policy.