艺术唤醒乡土:设计、艺术对乡村振兴的驱动

The Countryside Awakened by Arts:The Rejuvenation Driven by Design and Arts

十九大报告将"乡村振兴"定位到国家战略层面,对"乡村振兴"的研究在多个学科领域兴起。艺术作为一种普世通用的语言在人类文明的进程中不断激发创意的灵感,参与、推动社会的进步;艺术、设计也成为激活各类乡村振兴资源的良好途径。艺术唤醒乡土,就是用艺术与设计的方法重塑乡愁,保护文化的多样性,提高乡村的生活水平;以艺术与设计为媒介驱动乡村的产业升级、环境进步与文化丰富。以案例分析的方式论述了艺术、设计对乡村文化价值塑造、产业振兴、生态环境改造等多角度乡村振兴工作的驱动作用。

The rejuvenation of the countryside is incorporated into the national strategy in the 19th CPC National Congress,which has attracted wide attention in the academia of various disciplines.Art is a universal language which has inspired numerous generations in the development of civilization,promoting the progress of society.Arts and design have explored the cultural resources of countryside.To awaken the countryside is to remold the pastoral sentiment,protect the diversity of folk culture,and enhance the living standards of country life via arts and design.The industrial upgrading and environmental improvement and cultural enrichment can also be accelerated with the help of arts and design.This research discusses their influence on establishing rural cultural value,rejuvenating the industries,and improving the ecological environment.