当代中国动画意蕴缺失原因及对策

The Absence of Implication of Chinese Animations and its Countermeasures

早期国产动画作品富有浓厚的中国传统文化内涵,并以中国特有的艺术形式表现,在国际上赢得了"中国学派"的盛誉。然而,随着全球化进程加快,在国际市场剧烈竞争中,国产动画逐渐迷失了自我,失去了往日光环。鹦鹉学舌,一味模仿,忽视文化母体内核;一叶障目,过分追逐商业化;拘俗守常,从内容到受众定位不准,均是造成当代中国动画作品意蕴缺失的原因,也是大部分作品市场竞争力不足的根本原因。中国动画需要夯实文化根底,发掘"天人合一"的审美范式,用传统文化充实作品内涵意蕴,同时对"民族精神"作现代化、世界化的转化。

The rich cultural connotation has earned the early Chinese animations the fame of"Chinese School"in the international artistic circle.However,the essence and glory of Chinese animations have been lost under the impact of globalization and international competition.The implications have been lost,which may be attributed to many reasons:the core value has been replaced by mechanical imitation;artistic independence has been overwhelmed by commercialization,the innovation has been suppressed by conservativeness in both content and choosing of receptors.We should consolidate the cultural foundation of Chinese animations,develop the aesthetic paradigm of harmony between human and nature,enrich the connotations with traditional culture,and realize the modernization and promotion of national spirit.