高校图书馆阅读推广案例研究——以内蒙古4所高校图书馆为例

A Research onReading Promotion in University Libraries——A Case Study of Four University Libraries in Inner Mongolia

本文将采取网络调研的方法,对内蒙古直属4所高校图书馆,在2013-2017年间开展的阅读推广活动进行系统总结和梳理,从宣传渠道、组织机构、推广策略等多个维度,对内蒙古高校图书馆阅读推广工作进行比较研究,分析优缺点,并提出我区高校图书馆阅读推广的对策和建议。通过比较研究可以看出,内蒙古高校图书馆阅读推广应推进新媒体、新技术手段在阅读推广活动中的应用实施,优化并创新高校阅读推广的组织机构,寻求合作团体,多方拓展合作渠道,完善阅读推广评价机制。

Corresponding countermeasures and suggestions are put forward,directing to the current situation of reading promotion in university libraries in Inner Mongolia.Based on the method of network investigation,this thesis systematically summarizes and reviews the reading promotion activities carried out in 2013-2017 in the four university libraries(library of Inner Mongolia University,library of Inner Mongolia Normal University,library of Inner Mongolia University of Technology,Library of Inner Mongolia University of Finance and Economics)in Inner Mongolia.From the aspects of publicity channels,organizations and promotion strategies,this paper makes a comparative study on the reading promotion of university libraries in Inner Mongolia,and analyzes the advantages and disadvantages.The author also puts forward the countermeasures and suggestions for the reading promotion of university libraries in Inner Mongolia.Via the comparative study,it can be seen that the reading promotion of university libraries in Inner Mongolia should promote the application of new media and new techniques in reading promotion,optimize and innovate the organizations of university reading promotion.The university libraries should also seek cooperative groups,expand the channels of cooperation and improve the evaluation mechanism of reading promotion.