神农架国家公园社区居民旅游感知与旅游参与意愿研究

Study on Residents' Tourism Perception and Participation Willingness in Shennongjia National Park

利用因子分析和聚类分析法分析神农架国家公园内居民的旅游影响感知及旅游满意度,并采用结构方程模型检验居民旅游影响感知对其旅游满意度和旅游参与意愿的影响。结果表明:1)神农架居民旅游影响感知较积极。2)神农架居民对本地旅游发展的满意度较好;居民分为积极满意者、理性满意者、温和满意者3类,鲜见不满意者群体。3)居民的地方依恋、环境改善、生活成本感知对其满意度有显著影响;居民的地方依恋、生活成本、社会失序感知对参与意愿有显著影响;居民的旅游满意度对参与意愿有显著正向影响。

Shennongjia National Park was studied to explore the features of local residents'tourism impact perception,tourism satisfaction and participation willingness,as well as their relationship.Cluster analysis,factor analysis and SEM were applied.It concluded that:1)Residents in Shennongjia had positive tourism impact perception;2)residents were generally satisfied with tourism development here positively,rationally or moderately.No unsatisfied or hatred group was found in this park;3)Residents'perception of"place attachment improved","environmental promotion"and"economic cost"had statistically significant effects on"tourism satisfaction";residents'perception of"place attachment improved","social cost"and"economic cost"had statistically significant effects on local residents'participation willingness;and residents'tourism satisfaction had significantly influenced their participation willingness positively.