重大题材信息生产、传播、分享机制分析——以媒体融合环境下“改革开放40周年”报道及“贵州选题”为例

Mechanical Analysis about Production,Spread,and Sharing of Major Themes——Taking the “40th Anniversary of Reform and Opening-up” Report under Media Integration Background and “Topics for Guizhou” as Examples

进入新时代,通过事实挖掘生产、传播、分享,让改革开放共识持续凝聚,助力思想再解放、改革再深化、开放再扩大,是媒体的基本责任。在"改革开放40周年"这个重大题材信息的分享过程中,应该更多考虑发掘具有普遍参考价值、能够充分调动受众(网民)兴趣点的历史事件和现实案例进行融合传播。本文试图揭示媒体融合传播共性,并对贵州"改革开放40周年"报道提出选题策划建议。

In the new ear,the basic responsibility of media focuses on information production,spread and sharing through extracting facts in which the idea of reform and opening-up,containing emancipating our mind,deepening reform,and enlarging opening-up fields,should be insisted.In the background of“40th anniversary of reform and opening-up”,the media should extract information with more significance and value,or integrating historical events into real cases to simulate people’s interests.This paper attempts to reveal the universality of media integration and spread and provides some suggestions for news report of“40th anniversary of reform and opening-up”in Guizhou province.