媒体参与企业社会责任治理:基于中国省级地区节能减排数据的实证研究

Media Participation in Corporate Social Responsibility Governance:An Empirical Study Based on Provincial Data on Reductions in Energy Use and Pollution

媒体是企业重要的外部治理力量。文章利用中国省级地区的企业节能减排数据对媒体在企业社会责任治理中的作用进行了实证检验。研究发现,媒体对企业社会责任的参与治理作用在中国是显著存在的。地区的媒体传播能力越强,媒体环境越好特别是面临的法律和政治压力越小,企业就越倾向于约束其能源消耗和污染物排放行为。

The media is a powerful external force in corporate governance.This article uses provincial data on reductions in enterprise energy use and pollution to empirically study the effects of media on CSR practices as an independent force in governance.The study finds that the effects of media participation and governance on CSR practices are substantial.The stronger the power of regional media to promulgate and the better the media environment,especially in terms of legal and governmental pressures,the more inclined enterprises were found to reduce energy waste and pollution emissions.