基于价值链视角的中国动漫产业垂直专业化、价值增值能力研究

Research on Vertical Specialization and Value Added Ability of China's Animation Industry Based on Value Chain Perspective

动漫产业被视为21世纪的"朝阳产业",在各级政府的大力推动之下呈现出遍地花开的繁荣景象,但国内市场仍以外国产品为主,其竞争力令人堪忧。对动漫产业链的主要不同环节进行解构,利用定量的方式,对动漫产业链的不同环节的竞争力进行评估。通过研究,探索出了中国动漫产业的主要发展模式,并且发现游戏是中国动漫产业链中最具有竞争力的一个环节,同时移动网络对中国动漫产业的推进作用日益显著,对于动漫产业整体而言,专业化程度主要分为学习和模仿两大阶段。

The animation industry,regarded as a sunrise industry in the 21st century,is flourishing under the strong promotion of governments at all levels.However,the domestic market is still dominated by foreign products,and its competitiveness is worrying.This paper deconstructs the main different links of animation industry chain and evaluates the competitiveness of different links of animation industry chain by means of quantitative methods.Through research,this paper explored the development model of animation industry in China,and found that the game is one of the most competitive in our country's animation industry chain link,the mobile network at the same time to promote China's animation industry is increasingly significant,for the animation industry as a whole,the specialization degree is mainly divided into learning and imitating the two stages.