陕西社火脸谱传统造型因子提取与设计应用

Extraction and Design Application of Traditional Modeling Factors of Shaanxi Social Fire Facial Mask

目的为了促进传统文化与现代设计的有机融合,提升产品的文化内涵,以陕西社火脸谱传统造型为基础,提出一种适用于现代设计的传统文化造型元素的演化方法,并在具体设计实例中验证方法的可行性。方法在研究陕西社火脸谱史料及实物资料的基础上,对社会脸谱的谱式、色彩、纹饰进行整体特征分析;基于典型样本,提取出显性的谱式因子、色彩因子和纹饰因子,隐性的情感因子和历史文化因子。结果依据产品的物理性要求和文化性要求,利用形状文法对关键性元素推演,设计出具有陕西社火脸谱韵味的十二生肖主题茶饮。结论传统文化元素与现代设计手法有机融合是设计本土化的必然要求,具有文化性和人文情怀的产品,不仅提高了产品的价值内涵,也有利于传统文化的继承和现代设计的发展。

The work aims to promote the organic integration of traditional culture and modern design,boost the cultural connotation of the product,put forward an evolution method of the traditional culture modeling element applicable to the modern design based on Shaanxi's traditional modeling of social fire facial mask,and verify the feasibility of the method in the specific design example.On the basis of studying the historical materials and material data of social fire facial mask in Shaanxi,the overall characteristics of the spectrum,color and decoration of social fire facial mask were analyzed.Based on the typical samples,the explicit morphological factors,color factors and decorative factors,as well as the implicit emotional factors and historical and cultural factors were extracted.According to the physical and cultural requirements of the product,the shape grammar was used to deduce the key elements,and design the 12 zodiac theme tea drinks with the charm of Shaanxi's social fire facial mask.The organic integration of traditional culture elements and modern design methods is the necessary requirement of design localization,a product with the cultural and humanistic feelings,which not only improves the value of the product connotation,but also is conducive to the inheritance of traditional culture and the development of modern design.