新媒体视域下城市视觉形象设计的动态化研究

Dynamic Design of Urban Visual Image from the Perspective of New Media

目的探索城市视觉形象设计的创新思路及动态化的途径。方法研究新媒体技术发展的新趋势,结合受众的信息接收方式,探索城市视觉形象设计未来发展的新方向。通过分析、归纳等方法提出城市视觉形象动态化的表达途径。结论可充分依靠动态媒体技术,通过元素动态化、媒介动态化和交互动态化3个途径,完善城市视觉形象设计内容和形式,实现新型城市形象构建和宣传推广功能,并为今后的城市视觉形象设计的创新发展提供新的思路。

The work aims to explore the innovative ideas and dynamic ways of urban visual image design.The new trend of new media technology development was studied.Combined with the information reception ways of the audience,the new direction of future development of urban visual image design was explored.The dynamic expression means of urban visual image was put forward through analysis and induction,etc.By fully relaying on the dynamic media technology,the design and form of visual image design contents can be improved through"dynamic elements,media and interaction"to achieve the new urban image construction and publicity functions,and give new ideas for the innovative development of future urban visual image design.