基于产品概念的木版年画数字化研究

Wood Engraving Painting Digitization Based on Product Concept

目的研究木版年画的数字化,为非物质文化遗产保护和传承提供新的思路与方法。方法基于产品概念从产品使用和产品信息结构层,讨论了木版年画的认知方式以及它包含的信息内容,最后从数字图形语言、数字合成与呈现两方面,进行了木版年画数字化方法具体探讨。结论木版年画具有产品的特点,包含具体的物、物的使用以及人们借助物所完成的事情,这些既构成了木版年画数字化内容,也成为认识木版年画背后思想或观念的途径,最后就各内容提出了不同的数字图形语言以及总的数字合成方法。

The work aims to study the wood engraving painting digitization,so as to provide new ideas and methods for the protection and inheritance of intangible cultural heritage.The cognitive approach and the information contents of wood engraving painting were discussed from the perspective of product usage and product information structure layer based on product concept.Finally,the digitization methods for wood engraving painting were specifically discussed from digital graphic language and the digital synthesis and presentation.Wood engraving painting has the attributes of product.It includes concrete things,usage of things and what people have done with things,which constitutes the digital content of the wood engraving painting,and it also becomes the way of knowing the thoughts or ideas behind the wood engraving painting.Finally,different digital graphic languages and the general method of digitization about different contents are proposed.