基于价值机会理论的联合办公用户体验探究

Co-working User Experience Based on the Theory of Value Opportunity

目的深入地探究共享经济下联合办公族群根本体验,溯源联合办公本质,挖掘联合办公真实价值。方法利用价值机会理论,通过文献综述、联合创造、定性与定量分析等方法多维度探究联合办公用户体验机会及来源。结论确定了6项联合办公用户价值机会,分别是灵活度、私密感、品质感、归属感、社交和服务,并在这些价值机会的基础上研发出联合办公用户体验机会表,为联合办公企业寻找突破性产品或服务机会点提供决策支持工具,协助联合办公企业为用户创造更优质的办公体验。

The work aims to deeply explore the fundamental experience of the co-working population in the sharing economy,trace back to the nature of co-working and dig out its true value.By means of the theory of value opportunity and through the literature review,co-creation,qualitative and quantitative analysis and other methods,the multi-dimensional exploration of co-working user experience opportunity and source was carried out.Six users'demands of co-working which are respectively flexibility,privacy,sense of quality,sense of belonging,social contact and service are determined.On the basis of these six demands,a value opportunity analysis(VOA)form for co-working is researched and developed,to provide a decision support tool for the co-working enterprises to find breakthrough products or service opportunities and to assist such enterprises in building a better co-working experience for the users.