平板电视东北地区特化形态设计研究

Special Form Design of Flat Panel TV in Northeast China

目的通过构建东北特化家庭生命周期模型,以及对消费者生活形态与特定产品消费的研究,探索平板电视设计的东北形态特化设计,设计出具有浓郁地域特色的、地域代表性强烈的平板电视东北地区特化形态。方法通过对高粘度人群的入户调研,探索不同家庭生命周期阶段的家庭任务和消费需求,总结归纳处于不同家庭生命周期的人群在消费过程中所关注的热点词汇。结合东北地区的地理特色,人文风俗以及东北人的性格特点等,对市场设计需求进行设计描述,从而对东北地区平板电视特化形态进行设计定位。结论提出了平板电视东北地区特化形态的设计方法和研究途径,拓展区域化平板电视研发方向,对前文总结的设计方法和研究途径进行设计验证,设计出东北地区特化形态的平板电视。

The paper aims to explore the specialization design of flat-panel TV in Northeast China and design the specialization form of flat-panel TV in Northeast China with strong regional characteristics and strong regional representativeness by constructing the life cycle model of specialization family in Northeast China and researching the life style of consumers and the consumption of specific products.Through the household survey of high viscosity people,we explored the family tasks and consumption needs in different stages of family life cycle,and summarized hot words that people in different family life cycles pay attention to in consumption.Combining with the geographical features of northeast China as well as human customs and personality characteristics of Northeast people,this paper described the market design needs,and then designed and located the special form of flat panel TV in Northeast China.The design method and research approach of specialization form of flat panel TV in Northeast China are put forward,and the research direction of regionalization flat panel TV is expanded.The design method and research approach summarized above are verified and the specialization form of flat panel TV in Northeast China is designed.