How you react in the shopping mall?

Abstract In our experiment,we strived to find our how to improve persuasion by building up the appropriateness between the identity of persuader and the content of advertisement.We also conducted a follow-up study.The hypothesis was that people in a group have strong social bond and unconsciously want to appear cooperative to their group members Study 1 Hypothesis People would be more convinced to offer help if the persuader was relevant to the issue.Method Subjects We randomly sampled 160 shoppers in Shanghai,half of whom we selected from a high-end store named Jing An Kerry Centre and half from a low-end store named Reel Shopping Mall.We further equally divided the shoppers in two shopping malls into several subgroups.The table below can effectively present how we intentionally classify these subgroups.

In our experiment, we strived to find our how to improve persuasion by building up the appropriateness between the identity of persuader and the content of advertisement. We also conducted a follow-up study. The hypothesis was that people in a group have strong social bond and unconsciously want to appear cooperative to their group members