国内超大城市旅游业与演艺业融合发展效益的实证研究——以上海、北京、广州为例

An Empirical Research of the Benefits of Tourism and Entertainment Industrial Convergence Development in Domestic Megacities: A Case Study of Shanghai,Beijing and Guangzhou

在国内超大城市推进旅游业与演艺业的融合发展有着先天的优势和明显的劣势,通过对二者融合发展效益的量化比较研究,可为国内超大城市制定下一步融合发展政策、提高融合发展效益提供依据。本文以上海、北京、广州3个超大城市为样本,从生态、社会和经济效益3个维度,构建了由3个一级指标和12个二级指标组成的评价指标体系,运用熵权法计算3个样本城市旅游业与演艺业融合发展效益的得分。实证结果表明:上海旅游业与演艺业融合发展效益不但领先于另外两个城市,而且2014年较2009年有大幅改善,与之相反,北京、广州排名靠后,5年间融合发展效益下滑,与如火如荼的市场繁荣景象形成了巨大的反差。提升国内超大城市旅游业与演艺业融合发展效益可以从加强政策创新、打造服务平台、夯实资金后盾、擦亮城市品牌、坚持内容为王、引导游客需求六方面展开。

Promoting the convergence development of tourism and entertainment industries has congenital advantages and obvious disadvantages in domestic megacities.Comparative empirical studies of industrial convergence development benefits can provide ideas for making policies for its further development,and provide the basis for enhancing the benefits.Taking Shanghai,Beijing and Guangzhou as examples,this paper build an evaluation index system of 3 1-level indicators and 12 2-level indicators by using Entropy method to calculate their convergence development benefit score from ecological,social and economic benefit dimensions.The results of the empirical study show that Shanghai’s benefits of convergence development is not only ahead of the other two cities but also gets significant improvement in 2014 relative to 2009.On the contrary,Beijing and Guangzhou are on the decline during these 5 years with a huge contrast to the flourishing tourism and entertainment markets.The paper ended with some countermeasures for industry development to promote convergence development on the basis of high quality and good benefits,from policy innovation,service platform,capital backing,city brand,product content,as well as demand guide aspects.