创新扩散视角下众创设计社区参与者选择行为模型

Selection Behavior Model based on Innovation Diffusion in Crowd Innovation Community

首先从众创设计任务特点、成员自主性、成员异质性和社区结构层次性等方面说明社区参与人员任务选择过程具备创新扩散特点;其次,利用多主体建模与仿真研究方法对社区成员任务选择过程进行模拟;最后,以OpenIdeo社区为例进行三组仿真实验。结果表明:基于创新扩散理论的众创设计社区成员选择行为模型有效,同时,核心成员、任务复杂度及社区推荐对社区成员选择行为具有不同程度影响,研究成果为探索众创设计模式运行机制奠定了基础。

Firstly,task selection process of members in crowd innovation community can be taken as innovation diffusion.The evidences can be found from four aspects:task features,members'autonomy and heterogeneity and community hierarchy in crowd innovation process;secondly,task selection process of members is simulated based on multi-agent modeling;lastly,three experiments are carried out in light with Open Ideo community,the results show that selection behavior model based on innovation diffusion is effective,and core members,task complexity and community recommendation impact on the selection behavior.It is the base to explore the running mechanism of this innovation mode.