用户画像模型及其在图书馆领域中的应用

Persona Model and Its Application in Library

作为日益成熟的数据分析工具,用户画像全面、细致地刻画出用户全貌,可及时了解用户需求并进行精准服务,从而达到将数据转化为价值的最终目的。文章系统梳理了国内外关于用户画像建模方法的最新研究成果,对其在图书馆领域中的具体应用进行了阐述,并提出用户画像方法对我国图书馆行业的启示。

As an increasingly mature data analysis tool,persona comprehensively and meticulously depict the entire user picture,so as to timely understand user needs and provide accurate service and achieve the ultimate goal of transforming data into value.This article systematically summarizes the latest research results on the persona model methods at home and abroad,elaborates its specific application in the library field,and proposes the enlightenment of the persona method to the library industry in China.