溱潼会船节民俗旅游发展探析

A Study of the Development of Folklore Tourism on “Qintong Boat Festival”

溱潼会船节是我国十大民俗节庆活动之一,是国家级非物质文化遗产,近年来已经成为泰州市的一张旅游名片,对提高泰州城市知名度、拉动地方经济、传播民俗文化等方面都产生了积极作用。本文总结溱潼会船节的开发现状,针对发展中存在的不足,提出解决对策,以期这一民俗旅游活动能够获得可持续发展。

“Qintong Boat Festival”is one of“Ten Folklore Festivals in China”,Chinese Intangible Cultural Heritage,it has played a positive role in improving Taizhou's popularity,stimulating local economy and spreading folk culture.The study summarizes current status of“Qintong Boat Festival”,Combines with the shortcomings in development,proposes some suggests,in order to achieve sustainable development of“Qintong Boat Festival”.