YBC重建家园创业行动及其经验分析——基于社会企业的视角

An Analysis of YBC's "Rebuilding Our Home Campaign"—A Perspective from Social Enterprises

汶川地震后,中国青年创业国际计划(YBC)快速启动了"重建家园创业行动",与绵阳市政府合作,推动建立绵阳地方办公室,把创业项目引入灾区,整合社会资源,扶助灾区青年创业,从而带动当地经济发展,获得了社会各界的普遍认同。YBC的成功运作,缘于灾后重建援助理念与YBC理念的有机结合,公共部门资源与私人部门资源的有机整合,以及其特有的公益经营专业领域以及其规范化、市场化的成熟运作等因素。这种创业扶助模式,是非营利的制度创新,是社会企业模式的成功运作。

Following the 2008 Wenchuan Earthquake,Youth Business China(YBC)quickly launched the“Rebuild Our Home Campaign.”With the help of the Mianyang government,YBC set up a local office and brought the campaign directly to the disaster area.YBC took advantage of their social resources and helped youths affected by the disaster to start their own businesses,which boosted the local economy and gained public recognition.YBC s success was due to the combination of concepts related to reconstruction and aid with their own management ideas.YBC also successfully integrated public resources and private resources using their own charity management methods and standardized operations.This reconstruction assistance model is an innovation in the non-profit sector,as well as an example of a successful social enterprise.