新媒体时代大学生思想政治教育现状及对策研究——基于944名大学生的调查

The Study of the Current Situation and Countermeasures of the Ideological and Political Education of College Students in the New Era of Media Based on the Investigation on the 944 Undergraduates

高校大学生是新媒体高速普及化的一个重要受众,新媒体的发展对高校思想政治教育的作用日益显著。文章采用问卷调查、半结构式访谈等方式,从新媒体的使用现状、新媒体对大学生学习生活的影响及新媒体在高校思想政治教育工作中的应用等多个方面进行调研。研究结果表明,新媒体时代的高校学生工作充满了机遇和挑战,应牢牢把握新时期学生的特点,充分利用新媒体的平台优势,创新发展思想政治教育实践活动的手段、方法和途径,从而更好地开展高校思想政治教育工作。

College students are an important audience for the popularization of new media.The development of new media has become increasingly important for the ideological and political education in colleges and universities.This paper uses questionnaires and semi-structured interviews to investigate the use of new media,the impact of new media on college students'learning and life,and the application of new media in college ideological and political education.The research results show that the work of college students in the new media era is full of opportunities and challenges.We should firmly grasp the characteristics of students in the new era,make full use of the platform advantages of new media,and innovate the means,methods and ways of developing ideological and political education practices to better carry out ideological and political education in colleges and universities.